UK-based British Airways has chosen one of its A320neo aircraft to be the face of its new sustainability campaign BA Better World.
An Airbus aircraft has been selected to carry British Airways’ new teal, green and aqua marine livery and strapline “Our most important journey yet,” unveiled at the campaign launch in Heathrow.
10 million tons of CO2 savings
More than 1,900 A320neo Family aircraft have been delivered to date and they have contributed to 10 million tons of CO2 savings.
BA’s CEO Sean Doyle explained why BA’s A320neo was the right aircraft to be the Company’s campaign ambassador at the campaign launch;
“With BA Better World we’re on our most important journey yet - to a better, more sustainable future and one which will ensure the long-term success of our business. We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.”
Airbus’ Julie Kitcher, Executive Vice President Corporate Affairs and Communications, is a member of the UK Government’s Jet Zero Council.
She said: “It is great to see BA’s commitment to a sustainable future and contributing positively to climate change mitigation and adaptation.
“We’re delighted to be partnering with BA on this journey and feel proud BA has chosen one of our A320neos to highlight the importance of sustainability for the future of the industry. The aircraft is a great example of how we are continuously improving the environmental performance of our products and I am looking forward to seeing the new livery in the sky.
“We will achieve the ambition of a net zero carbon emissions industry by 2050 through cooperation and collaboration. This initiative is a clear example of that and we look forward to seeing many more of these.”
Powered by CFM Leap-1A engines, BA’s A320neo is part of a family of aircraft which incorporates the very latest technologies, including new generation engines, Sharklets and aerodynamics, which together deliver 20% in fuel savings and CO2 reduction compared to previous generation aircraft.
In addition, the A320neo has a noise footprint which is nearly 50% less than previous generation aircraft.