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07 March 2011
07. March 2011 Commercial Aircraft

Airbus proposes Phoenix cabin concept to Asian market


Cabin layout designed to appeal to Asian tastes

A new cabin concept called Phoenix, featuring a colour-scheme and layout designed to appeal to Asian tastes, is being offered to Airbus Corporate Jet customers in the region.
The main cabin features seating for six people around a large circular-table - the focus of family life in many Asian cultures - which facilitates work-related discussions and dining.
Airbus Corporate Jets are able to offer this feature because they have the widest and tallest cabin of any business jet, existing or planned,  which allows a good-sized table, as well as space to pass by the side of it.
Playing games of skill and chance is also a passion in many Asian cultures – witness the popularity of Mah Jong in China - so Airbus has designed the circular table to fold into a rectangular shape when needed, which better suited to this activity.
The Phoenix cabin concept can also offer an area for Karaoke, another activity typical of business entertainment and relaxation in much of Asia.
As with all of its corporate jets, Airbus offers its customers a choice of colours and fabrics and, for the Chinese market, it is proposing a decor featuring burgundy red.
These elements, together with other aspects of detailed design, give the Phoenix cabin concept an ambiance that is already attracting interest in the Asian private jet market, which is one of the fastest-growing in the world today.
Airbus has a strong and growing presence in the Asia-Pacific corporate jet market, where it has won more than 25 sales to date, most of them in China.
Most corporate jet customers and operators prefer to remain undisclosed, but those which can be named include Deer Jet of Beijing, BAA Jet Management of Hong Kong, China Sonangol, the Royal Thai Airforce, Skytraders of Australia and the UB Group of India.
Airbus encourages its customers to outfit their aircraft at one of eight specialist cabin-outfitters around the world, each of which has been audited for its capabilities. This network has recently been expanded to include TAECO of Xiamen.
Airbus has the largest and most modern corporate jet family in the world, with aircraft offering more space, comfort and freedom of movement than traditional business jets.
Its family comprises the A318 Elite, Airbus ACJ, A320 Prestige and, for customers that want even more comfort, capacity and capability in range, VIP widebodies such as the A330 and A340 Prestige, A350 Prestige and A380 Prestige.
Airbus corporate jets have won more than 170 sales to date, and are flying on every continent, including Antarctica.

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