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Airbus's commitment to flight safety extends beyond aircraft production. We foster a strong safety culture through comprehensive training and information sharing with the global community that operates our aircraft. Airbus actively informs stakeholders and the public about flight safety initiatives, and the Destination 10X project is a central part of this commitment.

Destination 10X is a platform dedicated to enhancing safety across the aviation industry. It does so by facilitating experience sharing and joint initiatives, fostering stronger collaboration between Airbus and its aircraft operators, and among operators themselves. This collaborative approach promotes the development of pragmatic solutions for critical safety issues. Its name comes from its objective to further reduce the current accident rate by at least a factor of 10 and even more in the future. This is our shared safety destination.

The platform organises regular regional meetings and workshops, bringing aviation safety professionals together to discuss best practices. Since 2023, eight such meetings have been held across the world. Looking ahead, an online event will gather European stakeholders in November 2025, followed by an in-person meeting for the South East Asia region in Kuala Lumpur in December 2025. These meetings lead to the production of safety promotion materials – such as comics and posters –, which are then disseminated to a broader audience through the d10x.airbus.com website.

How collaborative workshops drive safety best practices

At Destination 10X workshops, participants are split into small groups, focusing on a dedicated topic. A Middle East event in 2024 directly addressed several primary safety threats. One of the groups worked on runway incursion, assessing the associated risks, brainstorming effective mitigations and designing a storyboard for a short and comprehensive serious comics to raise awareness on this topic.Captain Anders Hedblom, Qatar Airways Airbus Fleet Safety Manager and attending this session, praised the two-day event for its innovative approach: "Everyone is brought into the discussion, promoting ideas and learning from others”, he said. 

Tackling flight safety challenges: Interference on the global navigation satellite systems

At the same event, another safety threat discussed was the interference on the global navigation satellite systems (GNSS). Captain Hedblom remarked: "This is a highly relevant topic as all the Middle East carriers face this problem on a daily basis due to the proximity to multiple conflict zones. Mitigation strategies were discussed and Airbus presented future enhancements in MMR (Multi-Mode Receiver, the equipment that receives different signals including the GNSS signal) updates."

Captain Hedblom also highlighted the high-level connection and cooperation. He shared his airline's experience of using the Flight management system Landing System (FLS), in non-precision approaches, especially in environments subject to GNSS interference. "Representing a large airline with global operations gave me a great opportunity to share our experiences," he said. He eagerly anticipates future D10X workshops, recognising them as invaluable for sharing safety information and expertise within the aviation community.