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28 August 2009

Consider your role in preserving biodiversity on earth


Only two weeks left to enter the see the bigger picture photo competition

Only two weeks left to enter the see the bigger picture photo competition

If current biodiversity loss rates continue, it is expected that, across the planet, an area of 1.3 billion hectares - about one and a half times the size of the United States - will completely lose its original levels of biodiversity by 2050. This will lead to a crucial loss of vital resources together with genetic and cultural impoverishment. To raise awareness and encourage everyone to address this issue, the UN has declared 2010 the International Year of Biodiversity.

Airbus works to minimize the environmental impact of aircraft by reducing greenhouse gas emissions, lowering fuel consumption, and creating quieter, more efficient aircraft. Sensitive to its position as an industry leader, Airbus sees the bigger picture and is fully committed to tackling not only aviation's 2 per cent contribution to man made CO2 emissions, but also the major contributors to climate change such as deforestation and loss of biodiversity.

This is why Airbus has teamed up with the secretariat of the convention on biodiversity (CBD) and National Geographic to invite children from around the world to show us what biodiversity means to them. The "see the bigger picture" photo competition encourages children to get back to nature, learn about the importance of biodiversity and consider their role in preserving it. By uploading pictures to, children become part of a virtual community dedicated to preserving life on earth, and have the opportunity to win a trip to the National Geographic headquarters in Washington.

Rainer Ohler, Airbus Senior Vice President Public Affairs and Communications said, "It is great to see that so many children are learning about the importance of preserving biodiversity. I am really impressed with the quality of the photography, and the captions that demonstrate that children are really taking this issue seriously."

'See the Bigger Picture' is a joint initiative between Airbus, the National Geographic Society and the Secretariat of the Convention on Biological Diversity (CBD). The initiative supports 'The Green Wave' for biodiversity and it leads up to the International Year of Biodiversity in 2010. The photo competition was launched in June 2009 and ends on September 8th. It is a campaign designed to stimulate and raise worldwide awareness on biodiversity and the preservation of threatened ecosystems amongst children, families and educators.

Download the "See the bigger picture" press kit, which contains a sampling of international submissions to the photo competition (15.3 MB).

See more information on Airbus' environmental commitment and performance.

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