Vitalising Zone
By 2050 the world's population is expected to increase to 9.1 billion. But who will these people be and how will they want to fly? There will be a significant increase in female travellers as more women will travel for business than we see today. There will also be an increase in the proportion of older passengers as the number of people over 60 years old will increase by more than three times to reach nearly two billion in 2050.
This growth in female and older travellers will create growing demand for facilities that cater for their health and relaxation needs.

The vitalising zone will both meet that demand and bring the passenger closer to nature. The bionic structure and membrane will create the perfect combination of strength, light and space, offering panoramic views of the world outside through large areas where the lining can become transparent at the wave of a hand; intelligent organically grown seats will sense your needs and adapt for the perfect fit, offering massage, drinks or vitamins as required; a gentle sea breeze or the soft aroma of a pine forest wash over you; sound showers will ease you into the perfect sleep, snug in the warm embrace of holographic shades, while the heat given out from your body is unobtrusively collected to power the cabin facilities.
Sources: IMF, The UN Population Division
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Did you know?
"We surveyed over 10,000 people around the world who will be passengers in 2050 to ask what they want from the aviation industry in the future.
Their message was clear – we need to help as many people as possible share in the benefits that air transport brings, but we need to achieve this while looking after the environment."
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