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27 September 2012
27. September 2012 Commercial Aircraft

A380 success: In the airlines’ own words

From the A380’s initial operators to the most recent carriers bringing it into service, airline feedback continues to underscore this jetliner’s positive effect in attracting traffic and pleasing passengers.  The following comments offer examples of what they are saying about the new “queen of the skies.”
- Salem Obaidalla, Emirates’ Senior Vice President - Commercial Operations Far East & Australasia, in a company press release announcing permanent Airbus A380 service on the Dubai-Singapore route: 
 “The signature Emirates A380 service is pivotal to our overall business strategy. Our passengers in Singapore can look forward to enjoying the widely admired and popular aircraft, known for its quietness, spaciousness and award-winning on-board products…” 
- Mak Swee Wah, Singapore Airlines’ Executive Vice President - Commercial, quoted in the  carrier’s 16 August 2012 press release on its upcoming fifth anniversary of A380 service:
“Over the past five years, our A380 fleet has grown to become the mainstay on our high-traffic, long-haul routes linking key hubs around the world. The aircraft continues to be a customer favourite, featuring our latest award-winning cabin products.”
- Yuzrizal Yousuf, Malaysia Airlines’ area manager for UK & Ireland, in a New Straits Times newspaper story published 31 May, 2012:
 “With the new A380, we can expect at least an extra 3,000 seats to be sold in the coming July/August period. The demand for seats on the A380 has already been hot for quite a while now, with a month to go, our figures show that 80 per cent of available seats have already been snapped up.”
- Comments and observations of Qantas Chief Executive Officer Alan Joyce in an Air Transport World on-line story, posted 2 April, 2012:
Joyce said the load factor on the A380 grew 3% and yield is 3% higher compared to a 747 flying on a different day.  “...the reaction [on the A380 product] is still superb,” he said.

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