With environmental issues now firmly on Airbus’ agenda, the company’s marketing team is working closely with its customers to tackle their concerns – focusing on questions like fuel burn, emissions and noise.
Airline operators always have considered operating economics as one of the key factors in purchasing new aircraft, to which are now added the pressures of satisfying public expectations on climate change and correcting misleading opinions on air transport and global warming.
This comes as events such as World Environment Day – commemorated every 5 June since 1972 with support of the United Nations – stimulates worldwide awareness of the environment and encourages political attention and action. Airbus has partnered with the U.N. Environment Programme’s Convention on Biological Diversity to support the Green Wave, a 2010 initiative to raise awareness among young people about the complexity of life on earth and its role in a sustainable future.
“Our objective is to promote and sell aircraft, but additionally we support Airbus’ technical reputation and credibility focusing on questions,” said John Blanchfield, the Airbus head of technical marketing.
The air transport industry has a responsibility to pioneer new solutions for greener flight, and Airbus constantly strives to make its aircraft more fuel efficient – developing design improvements such as its “Sharklets” wingtip devices for the A320 Family and increasing the use of composite materials for the A350 XWB.
While air transport is contributing just two per cent of all global CO2 emissions, Airbus takes its commitment to helping those working to tackle climate change very seriously.