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21 January 2009
21. January 2009 Commercial Aircraft

Japanese business executives endorse the A380 in newspaper advertisements


A series of four Japanese newspaper advertisements provided first-hand endorsements of the A380 by executives who have flown aboard the 21st century Airbus flagship aircraft.

A recent advertisement series in Japan endorsed the A380's comfort and environmental friendliness by featuring interviews with Japanese executives who have flown the new Airbus jetliner.

The first ad featured Hajime Sasaki, the NEC Corporation's Chairman of the Board, who noted the A380's in-flight feeling of luxury and ample space. "The freedom and opportunity to use such overwhelming space provides a new standard for the aviation industry," he observed.

Hideya Taida, a former business executive and current Professor and Member of the Board of Trustees for Akita International University, said being aboard the A380 provided a salon-like atmosphere, adding that the quality of an aircraft's passenger cabin definitely affects the overall quality of a business trip.

The A380's onboard air cleanliness was cited by Yasuchika Hasegawa, President of Takeda Pharmaceutical Co. Ltd., as one of the pluses of his experience. "I often don't feel well in airplanes because my nose tends to get parched, but this was not the case in the A380," he explained, while also citing the very low noise interior levels and the aircraft’s smoothness of flight.

Interviewing these Japanese executives for the advertisement series was Hisanori Isomura, a former NHK anchorperson for “News Centre 9:00 p.m.,” and the General Managing Director of the Tokyo Head Office – as well as the first President of the Japan Cultural Institute in Paris. Isomura spoke with the three Japanese managers first, then flew on the A380 prior to making a final endorsement based on his first-hand experience.

Isomura commented on airline operators' ability to use the A380's ample cabin space and advanced on-board systems in adapting their service to Japanese passenger's specific expectations, and also underscored the aircraft's smooth flight characteristics and eco-friendly operations.

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