The Airbus brand is not just a sign, a logo or a colour, nor the advertising we do. While these are elements of a brand, an actual brand – our Brand is something much bigger and more valuable. Brand is built every day - by what we say, how we behave in interaction, how we deliver on promise and stay true to our values. It is the reason why customers choose us and why talents like to pursue their careers at Airbus. It is the sum of all the activities we put out in order to be recognized.
It is the reason why we can proudly say “We are team Airbus”.