The Airbus Brand is not just a sign, a logo or a colour, nor the advertising we do. While these are elements of a brand, an actual brand – our Brand is something much bigger and more valuable. It’s the image and reputation of the entire company. It is the reason why people choose us. It represents our ambition, performance, culture, personality, products and services and the way these are delivered. It is the sum of all the experiences people have of us.
For more information please refer to the Airbus Brand Centre.