Airbus was the first manufacturer to introduce ambient lighting as a factory fit option on commercial aircraft. Today it is possible to provide ambient lighting on all Airbus aircraft, allowing airlines to adapt the cabin lighting and create an atmosphere in line with their branding and colour scheme, choosing from a palette of 16 million colours.
Pre-defined lighting scenarios use colours, brightness levels and dynamic transitions to provide a pleasant and refined cabin atmosphere in all phases of flight. For example, this feature can be utilised to reduce the effects of jet lag by simulating sunrise or sunset – ensuring passengers arrive at their destination refreshed and ready to go. The adoption of LED technology throughout the cabin improves control, the variety of scenarios, and the quality of the lighting, so that airlines can “make magic” out of light.
Airbus cabins are the quietest cabins in the sky, which greatly contributes to how rested and refreshed passengers feel upon landing. Airbus’ aircraft often surprise people by how quiet it is on-board, especially when it comes to the A380. Passengers' overall perception is one of peace and quiet, making a major contribution toward stress-free and restful flights. All Airbus long-haul cabins are at least three decibels quieter than the competition.
Airbus’ commitment to improving the passenger experience doesn’t stop at the walls of the cabin: its extensive efforts to reduce aircraft noise are underscored by its efficient jetliner families – the quietest in the sky – ensuring operational freedom at airports with noise restrictions. Leading the way is Airbus’ 21st century flagship A380, which carries 42% more passengers than its nearest competitor but produces 50% less noise energy on departure, as well as three-to-four times less when landing.
The company places a high priority on noise reduction throughout its design processes, and is focussed on low-noise nacelle designs, acoustic treatment and low engine noise technologies in cooperation with engine manufacturers. Developments in this area include the Automatic Noise Abatement Departure Procedure (NADP), which optimises the thrust and flight path to reduce noise over populated areas.
Airbus supports the new noise stringency level adopted in February 2013 by the International Civil Aviation Organization (ICAO) Committee on Aviation Environmental Protection – which lowered the current standard by seven decibels, coming into effect at the end of 2017. All Airbus development aircraft are designed to be compliant with the new standard.
Airspace by Airbus
The new Airspace cabin - now flying on the next generation A350 XWB - delivers the latest cabin innovation and design, creating a truly unique flight experience. This includes ambient lighting and fresh air meaning passengers arrive refreshed, along with modern IFE keeping avid gamers and cinephiles happy.
Airbus has teamed up with Routehappy, the merchandising content platform for flight shopping, to accelerate the transformation of flight shopping from commoditised to differentiated.
The Airbus Routehappy alliance helps airlines create compelling, targeted merchandising content showcasing unique Airbus offerings such as seat width, personal space, inflight entertainment, connectivity, and jetlag-friendly ambient lighting when searching for flights on all sales channels.
Now travellers can see key A380 and A350 XWB product features and amenities on booking websites and will be able to make smart choices.
Four of the world’s leading carriers - Cathay Pacific, Emirates, Lufthansa Group and Singapore Airlines – are the first airlines to join the alliance. The Airbus and Routehappy program is expected to expand to additional airlines and Airbus aircraft later this year.
To learn more about Routehappy, visit: www.routehappy.com. To learn more about why rich content matters, see Routehappy CEO Robert Albert at the Skift Global Forum.