The A320neo: A recipe for success

The market confirmed the Airbus’ A320neo programme’s right “ingredients” with firm orders for more than 300 of these highly efficient single-aisle aircraft announced during this week’s 2014 Farnborough Airshow.

17 July 2014 Feature story

Underscoring its continued success, the A320neo Family eclipsed the 3,000-order milestone as a result of this commercial activity – with the jetliners booked by 57 customers overall since the NEO’s launch in 2010. 

This ongoing market demand is based on a successful “recipe,” explained Klaus Roewe, Airbus’ Senior Vice President - A320neo Programme. “If you want to have a tasteful meal, you need to have good ingredients – so you need to have good materials and you need to have a good process.”

The A320neo starts with a solid base – the popular A320ceo (current engine option) Family which – with more than 6,100 aircraft delivered through June – has proven its in-service reliability, efficient operating economics and high comfort levels for a global operator base.  

While maintaining a 95 per cent commonality with CEO versions, the company is adding to this successful mix new fuel-efficient engine choices – Pratt & Whitney’s PW-1100JM and the LEAP-1A from CFM International – system upgrades, and further optimisation of the aircraft’s weight and aerodynamic performance.   

As a result, the A320neo Family – which will provide 15 per cent fuel savings to operators – has clearly demonstrated its market leadership, capturing a 60 per cent market share against other aircraft in its category. 

“You put it all together, let it ‘cook’ for about four years,” Roewe said. “And I can only say ‘bon appetite!’”




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