President and CEO Tom Enders outlines the Airbus vision

Speaking at the 10th Nikkei Global Management Forum in Japan, Airbus' top executive said the company's focus continues to be creating the world's best aircraft and remaining a top supplier to the global air transport industry.

28 October 2008 Feature story

Airbus' vision for sustainable growth and meeting the challenges of a changing global air transport industry were outlined today by President and CEO Tom Enders at a high-level business gathering in Tokyo.



Speaking at 10th Nikkei Global Management Forum - organised by Japan's leading business and finance newspaper, Nihon Keizai Shimbun - Enders said that Airbus' goals are to remain a top performing company and to create the world’s best aircraft.



"This means maximizing efficiency for our customers and for us by remaining focused on innovation, by taking on an integrated approach and focussing on capitalizing on worldwide opportunities," he explained.



Based on this vision - and taking into consideration future air traffic growth, rising congestion and increasing environmental concerns - Airbus created the A380 as its next-generation large aircraft. In order to develop and manufacture the 21st century flagship, Enders said Airbus worked with the best, most innovative suppliers in the world - including 21 Japanese companies whose involvement helped shape the A380.



"This is an experience we would very much like to repeat on other aircraft and in R&T [research and technology] programmes. It is also an approach we consider critical to the long-term development of Airbus," Enders stated.



To cope with sustainable growth in a time of global change, Airbus also is integrating its network of partners and suppliers, expanding the global industrial footprint and streamlining an already global industrial structure. "This enables Airbus to adapt quickly to fluctuations in demand, focus on the activities with added value, develop relationships that help future R&T and aircraft programs, capitalize on opportunities and remain competitive," he said.