Airbus makes its mark on the dynamic Asia-Pacific market

12 February 2014 Headline news

This week’s Singapore Airshow is spotlighting Airbus’ important presence in Asia-Pacific – one of the world’s most dynamic regions for air transportation – where it is committed to remain a leader in both the single-aisle and widebody jetliner categories.

Riding on 2013’s sales successes, when Airbus increased its market share by winning an 82 per cent market share in net aircraft orders for Asia-Pacific customers, the company is offering a strong product line built on its next-generation A350 XWB, the 21st century A380 flagship, the A320 Family in NEO (new engine option) and CEO (current engine option) versions, as well as the A330 – which is being offered in new regional and increased takeoff weight versions.

“Asia-Pacific is a core market for Airbus, with airlines here accounting for more than a quarter of all our sales to date and a third of our current backlog,” explained President and CEO Fabrice Brégier in Singapore airshow press briefing.  “In addition, approximately 30 per cent of our aircraft in service today are flying with airlines in this region.”

In the widebody category – for which Airbus offers the A330, A350 and A380 – a total 55 per cent of jetliners in service with Asia-Pacific airlines are Airbus aircraft.  “We are confident that with the A330, A350 and A380 in service together we will be extremely well placed to build on this leadership position, meeting the long range and high capacity regional needs of airlines in this part of the world,” Brégier told reporters.

The A350 XWB’s Singapore Airshow presence underscores the jetliner’s acceptance among Asia-Pacific customers, with the following customers representing a third of its orders: Air China, AirAsia X, Asiana Airlines, Cathay Pacific, China Airlines, Hong Kong Airlines, Japan Airlines, Singapore Airlines, SriLankan, THAI and Vietnam Airlines.

Airbus’ single-aisle A320 Family continues to be a favourite for Asia-Pacific airlines, including low-cost carriers, as demonstrated by today’s VietJetAir announcement for more than 100 A320/A321 jetliners in both the current engine option and new engine option configurations.  For its NEO product line, 12 airlines and leasing companies in this region have ordered the new engine option aircraft to date for a 78 per cent market share – while three identified customers have been announced for its competitor.

Today almost half of all single aisle aircraft in the region are A320 Family aircraft, and the backlog for future single-aisle deliveries is more than double that of the competitor.  Bregier said Airbus fully expects to maintain its lead in this high volume market, especially with the NEO’s arrival in 2015.

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