Airbus introduces new corporate jet branding, colours and names

Airbus introduces new corporate jet branding, colours and names

Change reflects commonality throughout corporate jet family

16 May 2011 Press Release

Airbus has introduced new branding, colours and names for its corporate jets, reflecting aircraft improvements, the company’s culture of innovation and family commonality.

The new colours comprise metallic-blue shading on most of the fuselage and tail, highlighted by flowing curves that echo the colour schemes often chosen by Airbus corporate jet customers, and are accompanied by a new “Airbus Corporate Jets” logo.

As part of this new branding, a new nomenclature is also being introduced. “Airbus ACJ” will now precede the model of the airliner from which each corporate jet is derived, with the A318 becoming the Airbus ACJ318, and so on throughout the family, all the way up to the Airbus ACJ380.

“Airbus has always been an innovator, regularly introducing improvements for the benefit of its customers, and we wanted to reflect this in our corporate jet family by introducing new branding, colours and names that provide a fresher and more modern look,” declares Airbus Chief Operating Officer, Customers, John Leahy. “One of our greatest strengths is having the world’s most modern aircraft family, and this is reflected in the new Airbus corporate jet branding,” he adds.

With Airbus’ family concept, innovations introduced on one member of the family pave the way for their implementation on others, allowing the widest possible spread of customer benefits.

Airbus corporate jets deliver the widest and tallest cabin of any business jet, giving customers unmatched comfort, space and freedom of movement. They give customers the comfort that they want in the size that they need, business-like arrangements to luxurious layouts. Airbus corporate jets are also the largest and most modern corporate jet family in the world, capable of flying 19 to more than 100 passengers inter-continentally.

Airbus corporate jets feature cabins that allow customers to take into the air the comfort and space that they already enjoy at home and in the office, as well as features that differentiate them from their airliner counterparts. For the Airbus ACJ318, ACJ319 and ACJ320, these features include a reinforced structure and additional centre tanks (ACTs) for greater range, built-in airstairs for greater autonomy, and high-thrust engines for good take-off performance.

Modern Airbus aircraft use new technologies such as fuel-saving aerodynamic designs, weight-saving new materials such as carbonfibre, and common cockpits and centralised maintenance to simplify operation and minimise costs.

Airbus’ cockpit commonality extends throughout its aircraft family, from the smallest aircraft to the largest, making it easier, quicker and less costly for pilots to transition among them, as well as creating a large flight-crew community on which corporate operators can draw.

Airbus is the only manufacturer to offer a modern aircraft family across the board, giving its customers all of these benefits and more.

Airbus corporate jets have won more than 170 sales to date, and are flying on every continent, including Antarctica.

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