The persistent rain at this week’s Paris Air Show held off just long enough for Airbus and its EADS parent company to bring a festive atmosphere into the aircraft display area at Le Bourget Airport – highlighting their efforts to recruit new talent.
“Joining Airbus is a world of opportunity, creativity and innovation. We would like to celebrate this innovation with you,” said Thierry Baril, Chief Human Resources Officer EADS and Airbus, who added to the party atmosphere by dancing onto the stage.
In the shadow of Airbus’ A380 development aircraft, professional graffiti artists from Paris- and Toulouse-based Bayah Dezign company put the finishing touches on the week-long collaborative “Express yourself – design your future” mural, as music played and a crowd of EADS employees and air show visitors danced along.
“We enjoyed it very much,” said Katre Zeus Mondē, of Bayah Dezign. “It is not every day you can paint in an environment like this.”
The mural evolved all week as air show visitors were able to add their own personal touch to the painting, leaving messages including “FLYYYYYY…Airbus” and “I love EADS.” The graffiti artists capped it off by adding their own highlights to the painting, which had letters spelling the words “Join us” that popped out from the wall.
Event participants furthered this message by wearing “Join us” T-shirts emblazoned with the logos of EADS and its business units – Airbus, Eurocopter, Cassidian and Astrium – along with a QR code that directed to the EADS website. Graffiti-painted scale models of Airbus’ A350 XWB and A380, as well the Eurocopter EC155 –were awarded as prizes to three lucky participants at the event, which was followed by a reception in the static display area.
In addition to the flash graffiti event, Airbus also participated in the “Avion des Métiers” educational exhibition at Le Bourget Airport, which brings together aerospace professionals to share their career experience with those aspiring to work in the industry.
These activities were part of Airbus’ outreach as it targets the recruiting of 3,000 new hires in 2013.