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21 November 2013
Commercial Aircraft

Emirates Airline President Tim Clark: The A380 “defies gravity” in its success story

Emirates president- Tim-Clark
Emirates president- Tim-Clark J. Lenorovitz
20 November 2013

Emirates president- Tim-Clark

Tim Clark, the President of Emirates Airline – which is the world’s largest A380 customer – says Airbus A380 continues to be extremely popular with the Dubai-based airline’s customer base.

Day one ambiance 02 A380 emirates - reflection Airbus, A. Doumenjou
17 November 2013

Day one ambiance 02 A380 emirates - reflection

Static display ambiance on day one at the 2013 Dubai Air Show - Emirates A380.

Day one ambiance 03 A380 emirates engine close up Airbus, A. Doumenjou
17 November 2013

Day one ambiance 03 A380 emirates engine close up

Static display ambiance on day one at the 2013 Dubai Air Show - Engine A380 close up

ambiance day one dubai 08 A380 emirates fuselage close-up Airbus, A. Doumenjou
17 November 2013

ambiance day one dubai 08 A380 emirates fuselage close-up

Static display ambiance on day one at the 2013 Dubai Air Show - close up on fuselage

ambiance day one dubai 09 A380 emirates Airbus, A. Doumenjou
17 November 2013

ambiance day one dubai 09 A380 emirates

Static display ambiance on day one at the 2013 Dubai Air Show

Tim Clark, the President of Emirates Airline – which is the world’s largest A380 customer – says Airbus’ 21st century flagship jetliner continues to be extremely popular with the Dubai-based airline’s customer base, and the aircraft’s double-deck configuration enables further evolution to satisfy passengers’ changing expectations. 
The Emirates A380 fleet currently stands at 39, and as this figure increases to match the carrier’s total orders for 140 aircraft, its utilization is being expanded to serve new markets with such near-term additions as Los Angeles in the U.S. to Barcelona and Zurich in Europe.
Clark said he is continually impressed about the high marks that Emirates’ A380s receive from customers, describing its success as “defying gravity” from the business point of view, while noting the airline must regularly improve to continue attracting passengers and retaining the competitive edge.
“The population is becoming extremely aspirational, and they are exposed to constant changes in fashion and consumer electronics – as two examples,” Clark said. “We are required to keep changing out the products that we offer to keep people interested. The lifecycle of a product has become much shorter now – if you don’t adapt, you will perish.”
According to Clark, Emirates recognizes that customers want to see something different, and in response the company is looking over the longer term to evolve its interior layouts.  
Emirates will be considering such steps as introducing new interior design elements, mood lighting and in-flight entertainment – all without compromising current comfort levels.  Benefitting from double-deck fuselage and cabin interior flexibility, the A380 gives Emirates plenty of room with which to work.
Emirates president- Tim-Clark  
20 November 2013 Newsroom

Tim Clark, the President of Emirates Airline – which is the world’s largest A380 customer – says Airbus A380 continues to be extremely popular with the Dubai-based airline’s customer base.

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