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17 June 2013
Commercial Aircraft

From the A380 to A320: Airbus makes its mark on the Paris Air Show’s first day

A380 British Airways flying demo 2

The A380 literally “owned the skies” during the opening hours of this week’s Paris Air Show, creating an initial “buzz” with a major acquisition announcement that expands lease opportunities for airlines, followed by the rollout of a new marketing campaign for the flagship jetliner, and topped off with display flights of two A380s at Le Bourget Airport – including the first for British Airways.

Paris Air Show 2013: British Airways’ first A380 takes to the skies

During the 2013 Paris Air Show’s opening day, all eyes were on the no. 1 British Airways A380 as this double-deck jetliner performed a high-profile flight demonstration. Read less Read more

Marketing update: A380 as the “aircraft for growth”

Airbus Vice President Marketing Chris Emerson highlights how the A380’s unmatched passenger experience has contributed to its success, as well as what lies ahead for this 21st century flagship jetliner – which is in service with operators around the globe. Read less Read more

Launch customer Air New Zealand receives initial Sharklet-equipped A320

During a ceremony at the 2013 Paris Air Show, Air New Zealand received its first A320 jetliner outfitted with fuel-saving Sharklet wingtip devices – which are an option on new-build A320 Family aircraft, and standard on all members of the A320neo Family. This video clip includes highlights from the handover event. Read less Read more

In parallel, the A320 Family logged two new significant bookings from long-time customers – Lufthansa and ILFC – with combined orders for 150 of the single-aisle aircraft.

The A380’s dominant Paris Air Show presence began in the morning with Doric Lease Corp’s Memorandum of Understanding to acquire 20 A380s, which quickly became the talk of the show.  The Dublin, Ireland-based lessor said it already has started a dialog with airlines expressing interest in A380 leases.

In other activity at Le Bourget Airport, Airbus unveiled the A380 “Own the sky” campaign, underscoring the 21st century flagship jetliner’s ability to generate more revenue, stimulate traffic and draw passengers. The new messaging was evident throughout the show grounds, appearing in advertisements for trade and business publications; with online media, including; and even on lanyards worn by visitors. 

This new campaign took to the air as well with Airbus’ MSN4 development aircraft, carrying the “Own the sky” message in large letters on its fuselage.  In addition MSN4’s participation in the show’s opening day flying display, it was followed in the skies above Le Bourget by the no. 1 A380 for British Airways. 

For the new A320 Family business announced today at the Paris Air Show, Germany’s Lufthansa firmed up its order for 70 new engine option (neo) versions – composed of 35 A320neo and 35 A321neo aircraft – along with 30 in the A320ceo (current engine option) configuration equipped with Sharklets. 
Rounding out the new bookings today was ILFC’s firm order for 50 more A320neo Family jetliners, expanding this U.S.-based lessor’s total inventory to 769 Airbus aircraft, and reinforcing its status as Airbus’ largest customer.
A380 British Airways flying demo 2

British Airways’ first A380 takes the spotlight on a Paris Air Show 2013 flying display

Lanzado con éxito el satélite radar PAZ construido por Airbus

Lancement réussi pour le satellite radar PAZ d’Airbus

Airbus-Radarsatellit PAZ erfolgreich gestartet

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