The Singapore Airshow provides a fitting venue for Airbus’ “Love A380” advertising and branding campaign.
Not only was Singapore the inaugural city for the A380’s service introduction in 2007, the scheduling of this year’s Singapore Airshow placed the biennial event’s opening on Valentine’s Day.
The “Love A380” campaign uses a specially-created graphic with a heart-shaped “3” in A380 designation, along with the “Love at first flight” tagline. Its branding is highly visible at the Singapore Airshow’s Changi Exhibition Centre venue this week, where the distinctive graphic is included on billboards.
The A380 is becoming an increasingly common sight at airports around the world, with 69 aircraft now delivered to seven carriers: Singapore Airlines, Emirates, Korean Air, Lufthansa, Qantas, Air France and China Southern. This fleet has amassed nearly 450,000 flight hours in over 55,000 flights, carrying an estimated 20 million passengers – with an A380 taking off or landing every 10 minutes somewhere in the world.