Airbus awarded Most Valuable Brand in China by Fortune China magazine

A survey published in the June issue of Fortuna China  the Chinese edition of America's Fortune magazine  has ranked Airbus ahead of its competitor as a top brand in 2005, based on indicators that include product quality, market share and company influence in the market.

 

 

12 July 2005 Feature story

For the first time ever Airbus has been ranked ahead of its competitor in “The Most Valuable Brand in China 2005”, a survey published in June’s Fortune China, the Chinese edition of the American magazine.



Some 5,000 senior business people across China were asked to rank 250 brands nominated by Fortune China as part of the magazine’s survey. The survey canvassed opinions on a broad spectrum of brand indicators including product quality, market share, influence of the company on the local market, its presentation in the local market and its development trend and potential. Of the 250 brands, only 25 were awarded the accolade of “The Most Valuable Brand in China 2005”.

 

There are nine brands which appeared for the first time on Fortune’s ranking, among which is Airbus, which is ranked eighth surpassing its main rival, Boeing. Laurence Barron, President of Airbus China expressed his delight commenting: “The brand and image awareness of a company grows together with the increase in the company’s market share.”

 

Over three consecutive years between 2002 and 2004, Airbus has gained more aircraft orders than Boeing in the global market. Its business in China has been growing continuously since 1995 and last year the company received an unprecedented 58 orders from China. Having dramatically increased its industrial cooperation with and the transfer of technological know-how to China in recent years, Airbus is planning to expand the value of its Chinese cooperation further from US$60 million in 2007 to US$120 million by 2010.

 

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